In the ‘cool capital’ of Asia, having a stylish wardrobe is a must. With its futuristic buildings, graphic alphabet and iconic street installations, Seoul is a creatives dream. The city has so much energy, barely sleeps, and is bursting with new ideas, from all night shopping malls, virtual reality arcades and really good street food, cheese baked lobster anyone? That clean Korean style, keeps the city looking fresh, despite its perpetual hangover. Spend your days, coffee shop hopping, skin care shopping and people watching, while fitting in perfectly, in our Voya Seoul edit.